In line with my post about nuts being a fat source over a protein source. Yet being marketed as a ‘good source of protein’, about a month ago, we have another!
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Quinoa!
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The packet pictured states it is a ‘source of protein for muscle growth’.
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And that is not a lie, there is protein in it. 6%!
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Yet it is 28% Carbohydrates! And, interestingly, gram for gram, higher in fat than whole milk.
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That’s right pop pickers! That’s a fact!
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This is not a good source of Protein, it is a good source of Carbohydrates! Yes, it has Protein in it, but the reason you eat this is to get your Carbs in!
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The food industry needs to stop with this ‘BUZZ’ word bullshit, as it unnecessarily glorifies certain nutrients over others and causes confusion.
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‘Protein this and Protein that’. ‘Keto this and Keto that’. ‘Plant based’, ‘Fasting’, ‘Metabolism boosting’, ‘Vegan’, ‘Slow release’, ‘Low GI’, ‘Low in X’, ‘Good source of Y’, ‘High in Anti-Oxidants’…!
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Fuck Off! With your Anti-Oxidants, I’d rather eat an orange! Why are you putting ‘Vegan’ on a packet of rice, and yes, butter in your coffee makes you a total wanker!
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You can argue very well certain macros are more important to eat than others, but adding this type of confusion to our already confusing food labelling system is just a Big Dick move! All macros are important. Period!
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Using BUZZ words to make sales needs to stop, this is a carb source, it’s as simple as that!
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Why would you not glorify the main nutrient in your product? Highlight the benefits of eating it and run with that?
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There is not one mention about the benefits of eating Carbs on this packet. But it does state it as a ‘healthy alternative to white rice’ and is lower in GI in comparison.
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So bloody what! Btw rice isn’t unhealthy! Carbs are good, very, very, very good!
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To get the same protein delivery from this packet as you would from one chicken breast you would need to eat 500g of this stuff!
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And that is a lot.
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A 125g portion as stated gives 35g Carbs, 7.5g Protein and 5.25g Fat.
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This is a Carb source…. Shout about that on your Fu*king label for god’s sake!
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Because that’s what it is!
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Dan
Target Active Fitness is a Tewkesbury based Gym, Personal Training Studio and Nutrition Centre. Teaching first rate, no nonsense, gimmick-free Exercise & Wellbeing.